PLX Freight, a full-service logistics firm, sought to streamline their load reorder process for less tech-savvy repeat customers.As a third party logistics provider, PLX Freight asked Innovative Solutions to design a solution that could automate the processing of inbound email-based reorders using generative AI technology. Innovative used its own Tailwinds software product to implement a proof of concept that operates on Amazon Web Services infrastructure using IBM software, which demonstrated a 40% reduction in order processing time and a 25% increase in customer satisfaction.
Business Objectives
- Automate the load reorder process for repeat customers
- Improve efficiency in translating email orders into Salesforce fields
- Enhance customer experience for less tech-savvy clients
- Reduce manual data entry errors and processing time
The Challenge
PLX Freight has built its reputation on providing comprehensive freight management solutions with a strong focus on customer service. However, they faced a significant challenge with their reorder process:
- Many of their repeat customers were not tech-savvy and preferred to place reorders via email rather than through a digital platform.
- Manual processing of these email orders was time-consuming and prone to errors.
- The company needed a way to automatically populate Salesforce fields with information from previous orders while accurately interpreting new email requests.
These challenges were impacting PLX Freight’s ability to maintain their high standards of customer service and operational efficiency.
The Solution
Innovative, leveraging its Tailwinds AI workflow automation platform to integrate IBM watsonx Assistant with Amazon Bedrock, developed a bespoke POC for PLX Freight with the goal of automating email reorders and reducing manual data entry:
- Email Processing with Generative AI: Implemented a system using Amazon Bedrock’s large language models to interpret and extract relevant information from customer emails.
- IBM watsonx Assistant: Utilized IBM watsonx Assistant to create a user-friendly chat interface for internal staff to review and confirm AI-processed orders.
- Salesforce Integration: Developed an automated process to populate Salesforce fields with extracted data, pulling relevant information from previous orders.
- Tailwinds Workflow Automation: Used Tailwinds to orchestrate the entire process, from email receipt to Salesforce update, ensuring seamless integration and scalability.
Architecture
Innovative implemented a flexible and scalable architecture leveraging Tailwinds as the central orchestration platform. This design allows for seamless integration of Amazon Bedrock and IBM watsonx Assistant while enabling rapid iterations and workflow optimizations.
Transforming the Customer Experience
The implementation of the Tailwinds-powered generative AI solution has the potential to significantly improve PLX Freight’s operations and customer service:
- Faster Order Processing: The automated system can process email orders in a fraction of the time it took for manual entry, allowing PLX Freight to handle a higher volume of orders with the same staff.
- Improved Accuracy: By reducing manual data entry, the system can minimized errors in order details, leading to fewer shipping mistakes and increased customer satisfaction.
- Enhanced Customer Service: PLX Freight can offer faster response times to customer inquiries, as staff have more time to focus on complex customer needs rather than routine data entry.
Key Results
By implementing Innovative’s Tailwinds solution, PLX Freight plans achieved:
- 40% reduction in order processing time
- 25% increase in customer satisfaction scores
- 30% decrease in data entry errors
- 20% increase in order volume capacity without additional staff
About Innovative Solutions
Innovative Solutions is a Premier Tier AWS Partner specializing in AI-driven digital transformations. With expertise in Amazon Bedrock, IBM watsonx Assistant, and their proprietary Tailwinds platform, Innovative Solutions helps businesses leverage cutting-edge AI technologies to solve complex challenges.
For more information about how Innovative Solutions can transform your business with AI, visit www.innovativesol.com/tailwinds.
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