In the News
Signals from the Industry
Coverage, commentary, and recognition that reflect our role in advancing cloud and AI across the AWS ecosystem.
AWS Marketplace Gets AI Injection And Huge New Benefits: 5 Keys To Know
From new agentic AI discovery capabilities and automatic discount pricing to the ability for partners to sell pre-packaged, multi-product solutions: here’s five major upgrades to the AWS Marketplace unveiled at AWS re:Invent 2025…
AWS Partner Reacts to Program Changes & Channel Commitment
AWS unveils 2026 channel updates, adding new MSP incentives, AI competencies, and deal protections as partners like Innovative Solutions eye major growth….
AWS Partners ‘Are The Lifeblood,’ Says CEO Garman Ahead Of Channel Program Evolution
AWS partners like Innovative Solutions, a Premier Tier Services partner, are ecstatic about the revamped channel programs that take effect in the new year, expecting a profitability and AI customer pipeline boom in 2026, building on the AWS growth it has seen this year…
Innovative Solutions earns AWS Agentic AI Specialization – a step-change for enterprise AI adoption
In a move signaling the accelerating maturity of enterprise AI, Innovative Solutions has been awarded the Amazon Web Services (AWS) “Agentic AI Specialization,” a new category under the broader AWS AI Competency program…
Innovative Solutions Achieves the AWS Agentic AI Specialization
Innovative Solutions, a Premier Tier AWS Partner with Generative AI Competency, announced today that it has achieved the Amazon Web Services (AWS) Agentic AI Specialization, a new category launched within the AWS AI Competency…
Innovative Solutions Achieves the AWS Agentic AI Specialization
Innovative Solutions earned the prestigious AWS Agentic AI Specialization. This achievement recognizes the Premier Tier AWS Partner. Consequently, the company deploys smart, self-operating AI systems for customers…
AI-First Platforms Are Redefining Business Development Speed and Strategy
One of the most significant breakthroughs of AI lies in compressing traditionally lengthy sales cycles. Tasks such as prospect research, drafting scopes of work, and creating proposals have historically required weeks of effort from sales teams. Darcy IQ exemplifies this acceleration…
DarcyIQ Beats Kaseya to the MCP for Autotask Punch
DarcyIQ isn’t a company strictly speaking so much as an AI-powered platform from Darcy, a business unit of top-tier AWS service partner Innovative Solutions with origins stretching back 18 months or so ago to a marketing campaign that resulted in what most solution providers would agree is a nice problem to have…
GenAI Boosts Deal Sizes 40 Percent For AWS Partner Innovative Solutions. Here’s How.
Amazon Web Services all-star partner Innovative Solutions is seeing deal sizes increase by 40 percent when generative AI is included and is closing deals 50 percent faster when leveraging AWS’ AI partner programs…
CIO's Guide to Digital Detox: Why Limiting Technology May Be Your Best Strategy
“The compounding effect is that IT teams spend more time maintaining disparate systems than innovating, while employees waste productive hours switching between tools and manually transferring data. The original intent to solve problems gets lost in the complexity of managing the solutions themselves,” says Travis Rehl, CTO…
Partners begin to target agentic AI marketplace platforms
“This time next year, the AI agents that we’re building and enabling through the marketplace will be a bigger business for us than the software-as-a-service business that we resell,” Copie said….
SalesTechStar Interview with Travis Rehl, CTO and Head of Product at Innovative Solutions
Travis Rehl, CTO and Head of Product at Innovative Solutions chats about the immense advantages agentic AI serves up modern sellers in this SalesTechStar interview while taking us through the key highlights of their new commercial product for pre-sales: DarcyIQ…
AWS Marketplace channel partners rev software, service sales
Partners are building a new route to market on AWS Marketplace. One has surpassed $1 billion in total sales and another expects to soon generate half its revenue there…
25 To Watch In 2025
This issue of CRN Magazine features their 2025 deep-dive, where they zoom in on the biggest channel and technology trends that will reshape the IT industry and the key channel chiefs, CEOs and companies to keep an eye on this year. They spoke with several solution provider executives, including our CEO Justin Copie, to learn where they see the biggest impact given the fast-changing market dynamics…
AWS partners cite boost from GenAI, online selling updates
Innovative Solutions CEO, Justin Copie, said AWS is working with partners to expand AI deployments by customers. “AWS has made a significant effort to help partners accelerate customers’ GenAI journeys beyond what they would consider proof of concept,” Copie said…
6 trends shaping the IT services market in 2025
Justin Copie, CEO at Innovative Solutions, a cloud service provider based in Rochester, N.Y., also cited customer engagement as a top priority for GenAI deployment. Organizations view GenAI as a way to “remove friction” in customer service, he noted…
Refactoring AI code: The good, the bad, and the weird
Generative AI is no longer a novelty in the software development world: it’s being increasingly used as an assistant (and sometimes a free agent) to write code running in real-world production. But every developer knows that writing new code from scratch is only a small part of their daily work…
Innovative Solutions Announces the Launch of Tailwinds to Simplify and Accelerate GenAI Implementations
Today at AWS re:Invent 2024, Innovative Solutions, a leading provider of cloud services solutions for growing businesses and a Premier Tier AWS Partner with Generative AI competency, announced the launch of Tailwinds…
Innovative CEO Discusses AWS Cloud Solutions for SMBs
Innovative Solutions is a systems integrator and independent software vendor (ISV) providing services and software to small and medium-sized businesses (SMBs) and startups. The company offers cloud migration and managed services for customers interested in AWS products, and Innovative is a premier tier AWS services partner…
AWS CEO Matt Garman: Partners Are Our ‘Co-Inventors’
Matt Garman’s channel charge is in high gear as he aligns internal sales teams with partners, drives new partner business through the AWS Marketplace and accelerates joint innovation to boost GenAI adoption…
AWS Partner Innovative Solutions Launches GenAI Service On Bedrock, IBM And Anthropic
‘This will flip the script on managed services,’ says Innovative Solutions CEO Justin Copie, regarding the company’s new GenAI service based on AWS, IBM and Anthropic technologies.
Why AWS-Backed Tailwinds Is A Generative AI ‘Game-Changer’
For around $20,000, businesses can leverage Innovative Solutions’ new AWS-backed Tailwinds generative AI offering that is turning heads in the industry with such a quick return on investment. For customer LivTech, Tailwinds replicated its medical claims processing motion that took on average 45 minutes per employee, per claim. Tailwinds dropped that 45-minute process down to seconds…
Amazon’s Potential Arm IPO Investment: 5 Things To Know From AI To AWS
Travis Rehl, senior vice president of product and services at Innovative, said AWS and Arm forming a tighter partnership could prove to be similar to how Apple is leveraging its partnership with chip manufacturer Taiwan Semiconductor Manufacturing (TSCM), which makes nearly all of Apple’s custom chips…
Innovative CTO, Travis Rehl, was featured by the Washington Post covering the transformative impact of Generative AI
Generative AI has the potential to revolutionize how business is done in countless industries. From writing code and generating marketing strategies, to maintaining legacy applications and modernizing systems around the world, the possibilities seem limitless…
Why $80B AWS Is ‘Partner Obsessed’: Selipsky, Borno Leading The Charge
Justin Copie couldn’t believe it: Amazon Web Services worldwide channel chief Ruba Borno was taking him, the head of an SMB-focused AWS partner, out to dinner to get a clear message across…
AWS-IBM Enhance ‘Remarkable’ Partnership At AWS re:Invent
“This AWS-IBM strategic agreement creates an enormous amount of opportunities for partners like us to think differently about how customers can run on AWS,” said Justin Copie, CEO of Innovative Solutions. “We’ve never seen anything like it before.”…
Top AWS cloud consultants earn 6-to-1 revenue multiplier
Justin Copie, CEO at Innovative Solutions — an IT services provider with headquarters in West Henrietta, N.Y. — said there’s a journey to follow when partnering with AWS to deliver customer value. “As you move along the journey, the revenue ratio increases congruently with partner maturity,” he said…
AWS Star Innovative Solutions Bets On Red Hat OpenShift, AI And Cloud Migration In 2023
“There’s going to be this huge wave of customers that need good management of those cloud-based services next year because they don’t have the IT skills on staff,” Copie told CRN. “Partners who offer managed services like us are going to be well positioned to be able to catch those customers and help usher them into the future.”…
15 CEOs Who Expertly Worked Their Way Up From Their First Jobs
Justin Copie joined technology company Innovative Solutions as a co-op student while attending the Rochester Institute of Technology. After 13 years with the firm, he took on the role of owner and CEO…
AWS Partner Keynote with Ruba Borno
JLearn how AWS is tailoring the digital partner experience to guide partners to higher-value opportunities. Additionally, hear directly from partners and customers about how, working together with AWS, the possibilities are unlimited…
AWS re:Invent Day 3: Tons of Partner News Amid ‘Pent-Up,’ ‘Mature’ Vibe
“The work that Ruba Borno and her team have done has been transformative not only to AWS, but to the entire APN,” Copie said. “Leaders often talk about their ‘big ideas’ and ‘vision for the future,’ but at times can lack execution. There has truly been no bigger year of impactful change and meaningful execution to the partner network than in 2022.”…
IBM Signs SCA with AWS to Deliver IBM Software as-a-Service on AWS
IBM (NYSE: IBM) today announced that it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS), with plans to offer a broad array of its software catalog as Software-as-a-Service (SaaS) on AWS….